Ask ChatGPT for the best roofer in Calgary. Three companies come up. They are not necessarily the biggest, and they are not the ones spending the most on ads — they are the ones whose information the model can read, verify and trust.
A year ago, six percent of people used AI to find a local business. Today it is forty-five percent, which makes it the third most-used channel after Google and Facebook. Almost no Calgary business has done anything deliberate about it.
Get My Free AI Visibility AuditStructured, readable information. AI engines read schema markup, clear headings and direct answers. Most Calgary websites give them none of these.
Entity consistency. Your business name, address, phone and category identical across your site, your Google profile and every directory. Conflicting information makes a model distrust all of it.
Question-led content. Models quote pages that answer the question directly in the first sentence, not pages that build to it over four paragraphs.
Third-party corroboration. Reviews, directory listings and mentions elsewhere are what a model checks before recommending you.
A verification layer that holds. Eighty-eight percent of people check the sources after an AI recommends something. Being named is only half the job.
First we test. We ask ChatGPT, Gemini, Perplexity and Google AI the ten questions your customers ask before they buy, and record exactly what comes back — who is named, what is said, and where you sit.
Then we fix the readable layer: schema, structure, entity consistency, an llms.txt file, and question-led pages for every buying question.
Then we build the corroboration: reviews, citations, directory presence, and the Google Business Profile that AI users check when they verify.
Then we re-test and show you the before and after. You see the screenshots.
We also build the other side of it: an AI assistant on your website that qualifies the visitor and books them in, a missed-call text-back that replies within sixty seconds, and after-hours capture so the enquiry that arrives at 9pm is not gone by morning.
For a contractor missing five calls a week on jobs worth several thousand dollars each, this is usually the fastest return of anything we do.
No. Nobody can, and anyone who says otherwise is guessing. What we can do is make your business readable, consistent and corroborated — which is what the models actually use — and show you the measured before-and-after.
Answer Engine Optimisation: structuring your content so AI systems and featured snippets can lift a direct answer from it. It overlaps with SEO but the target is being quoted, not being clicked.
The volume is smaller but the intent is much higher — AI-referred visitors are reported to convert at several times the rate of standard organic traffic, because the assistant has already done the shortlisting. Fewer visits, better ones.
The readable-layer work is done in two to four weeks. Being consistently named takes longer, because the corroboration layer — reviews and citations — builds over months.
We will ask ChatGPT, Gemini and Google AI the questions your customers ask, record what comes back, and show you exactly where you appear and where your competitors do instead. Free, fifteen minutes, and you keep the report.
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