How fast can the missed-call system be running?
Usually within a week. It is the first thing we set up for most trades clients because it pays for itself fastest.
Marketing for Calgary Trades and Home Services
Here is the arithmetic nobody does out loud. You miss five calls a week because you are on a roof, under a sink, or driving. An average job is worth several thousand dollars. Those five calls did not wait — they called the next company on the list.
That is the most expensive thing in your business, and it is also the easiest one to fix.
Get My Free Visibility AuditFix the leak before you spend on ads
Missed-call text-back. Any call you cannot take gets an automatic text within sixty seconds. Most people reply to it rather than calling the next company.
After-hours capture. A furnace fails at 10pm in February. The enquiry gets caught and booked instead of sitting unread until morning.
A website that loads and books. Under two seconds on mobile data, one clear action, tap-to-call at the top of every page.
Your Google profile working properly. For trades in Calgary, the map pack is where the emergency calls come from.
Only then, ads. Google Local Services and Search, once the leak is fixed. Spending on ads while you are dropping calls is paying to fill a bucket with a hole in it.
We know how your year actually runs
Calgary trades do not have a flat twelve months. Hail season can turn a quiet July into a year's work for a roofer in a week, and the companies that capture it are the ones already visible when the storm hits — not the ones who start advertising afterwards.
Furnace and heating work spikes from October, plumbing emergencies climb with the first hard freeze, landscaping and exterior renovation compress into a short window.
We build for the spike before it arrives. Visibility, review volume and call handling in place ahead of the season, not scrambled together during it.
Who this is for
Roofing, HVAC and heating, plumbing, electrical, renovation and remodelling, landscaping, exterior and restoration companies — across Calgary, Airdrie, Cochrane, Okotoks and Chestermere.
If you run a crew and you would rather have more of the right jobs than more website visitors, we speak the same language.
Frequently asked questions
Do I need a new website?
Not always. If yours loads quickly and books people, we will tell you to keep it and put the money into visibility instead. We will give you an honest answer on the first call.
Should I run Google ads?
Once the basics work. Google Local Services Ads are strong for Calgary trades, but sending paid traffic to a slow site while you are missing calls wastes the budget.
How do I know it is working?
Every call to your business is tracked. Your monthly report shows calls received, calls missed and recovered, and forms submitted. Not impressions.
Can you get me ready before hail season?
That is exactly the right question to ask, and the answer depends on when you start. Visibility and review volume build over months, so the work needs to begin well before the season, not during it.
Let's work out what your missed calls are costing you.
Fifteen minutes on the phone. We will run the numbers with your figures — jobs per week, average value, calls missed — and show you where you sit against your three closest Calgary competitors. No pitch, and you keep the report.
Get My Free Visibility Audit